Monday, October 13, 2008

New "Star Trek" Trailer Next Month

There has been much secrecy concerning JJ Abrams "Star Trek" movie. The initial trailer was just a teaser of the Starship Enterprise being built, nothing more. There have been posters with the faces of the actors portraying Kirk, Spock, McCoy & Uhura. But that's it, nothing more. Seeing as the film is coming out next summer, that does not seem to be good marketing. The "Star Trek" franchise has not fared well in recent years, and the anticipation and excitement for this film needs to be high, but with nothing to see or get excited about, that cannot happen.

Well, according to an article I read over at screenrant.com, we will actually be seeing a trailer for the new movie in November. Word is the trailer will include both exterior and interior shots of the Enterprise, as well as dialogue from the film. The veil of secrecy is finally being lifted, and it's about time. There is huge risk attached to this film, because it re-casts the iconic roles from the original series with younger actors. The actors need to convince us that they are indeed these characters, there can be no doubt in our minds. On top of it all, the story needs to be rock solid as well. If successful, this could be the launching point for a whole new series of "Trek" films. Being a huge fan, I am skeptical, but I will be seeing it. The problem is not really even the Trekkies, it is convincing the average movie goer that this movie is worth seeing. Sometimes keeping a movie under secrecy is good, it worked with "Cloverfield", but with a property like "Star Trek", the more you see, the better, at least in my opinion. Only time will tell if the marketing strategy for this film will work, Paramount sure has a lot riding on it, so do all involved. The trailer coming out next month is the first step, hopefully it will work the way the producers want it to. I just want the movie to do justice to the Trek name. What are your thoughts?

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